Woodfield to launch new campaign

Published: 4/23/2009 12:01 AM

SCHAUMBURG - Woodfield Shopping Center is launching a new branding campaign with the tagline, "Everyone gets their own Woodfield." The new graphic identity will be visible at the mall with three-tier signage and on video monitors. The new graphic features distinctively illustrated characters with their own story to tell. They include; high-fashion Valerie; Connie the harried mother of twins; Zach, an all-work kind of guy; teenage friends Rachel and Alley; Gwen, the "go to" gal and Ben, coping with raising a teenage daughter.