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He wants to help you lose weight with new app
By Anna Marie Kukec | Daily Herald Columnist

The Intelli-Diet app personalizes an eating plan for you. So far, the new app has had 500 downloads from the Apple Store.

 

The Intelli-Diet app personalizes an eating plan for you. So far, the new app has had 500 downloads from the Apple Store.

 

The Intelli-Diet app personalizes an eating plan for you. So far, the new app has had 500 downloads from the Apple Store.

 

Brian Atz, an Arlington Heights resident now attending college in Michigan, developed a new app called Intelli-Diet, which helps you eat what you like and share success with friends through Facebook and Twitter.

 

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Published: 9/17/2010 12:01 AM

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Brian Atz of Arlington Heights may not be a lead candidate for "The Biggest Loser," but he has had his share of struggles losing or regaining 20 pounds or so.

Still, he tired of all the diets and advice books on the market, many that just didn't work for him. But when he started using his new iPhone, the idea struck. He decided to create an app that would be easy to use, he said.

"There was nothing really out there that would give you anything that was executable, like a meal plan customized for the person," said Atz, now an MBA student at the University of Michigan in Ann Arbor.

The Buffalo Grove High School graduate invested in the creation of the app, called Intelli-Diet, along with its Website (www.intelli-diet.com), which launched last week. The app is part of a holding company called Barracuda Partners LLC, formed by Atz and his business partner, Todd Musgrove of Chicago.

Intelli-Diet offers no-calorie tracking. Instead, it generates a personalized eating plan with variety of foods. It generates an automatic grocery list with only the foods you like. It then provides weight loss tracking with charts and tables and a chance to connect and discuss your progress with friends through Facebook and Twitter. It also was developed with the assistance of Chicago area registered dietitians.

While the competition is stiff with numerous other diet apps, Intelli-Diet has had about 500 downloads in about six countries since it debuted last week. It has a $3.99 promotional rate, compared to its retail price of $9.99.

Atz, 26, said it can be used on your iPhone or iPod Touch. Next, he plans to expand to the Google Android platform, possibly in time for the ever-popular New Year's resolution to lose weight.

"Eating healthy was more difficult than it really needed to be and this simplifies it," Atz said.

Surfing: When consumers use their mobile device to visit Macys.com and Bloomingdales.com, they will see larger and clearer images and click-through buttons. Macy's said it also launched an upgraded iShop app for iPhone. In addition, Macy's is piloting Shopkick, a new location-based shopping app, at about 150 stores, including in the Chicago area. The free download allows customers to earn reward points by simply walking into a Macy's store with their mobile device. The rewards can then be redeemed for Facebook credits, in-store gifts, among others.

• Washington, D.C.-based TechAmerica Foundation said about 30,200 tech industry jobs were added nationwide during the first half of this year.

• And along those same lines of good news, more than one-fourth of information technology decision-makers at small companies expect to increase their budgets in the next six months, up 3 percentage points since June, according to the CDW IT Monitor.

• Follow Anna Marie Kukec on LinkedIn and Facebook and as AMKukec on Twitter.