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Redbox adds convenience stores to footprint
By Kim Mikus | Daily Herald Staff

Redbox is expanding to convenience stores.


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Published: 9/16/2010 9:32 AM

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Since Redbox is all about convenience, the company's latest growth effort in expanding to convenience stores makes sense.

Oakbrook Terrace-based Redbox announced the company has signed agreements with several convenience store chains, including EZ Mart Stores Inc., Fastrac Markets, Murphy Express and VPS Convenience Store Group (Worsley Companies).

The deal is a way to expand the Redbox footprint to new convenience store locations in the Northeast, Southeast and Midwest, according to the company. Convenience stores that will feature Redbox kiosks include 7-Eleven, Circle K, Pantry, ExxonMobil, Kum & Go and Stripes, among others.

"The convenience store channel has played an important role in Redbox's success and presents a great opportunity for future growth," said Redbox President Mitch Lowe.

Redbox, a movie rental provider and a wholly-owned subsidiary of Coinstar Inc., has seen tremendous growth since launching its first convenience store location in 2006. The company has increased channel presence to thousands of locations across 52 retail banners nationwide, including the recent move to CVS stores.

Each fully automated Redbox kiosk holds 630 discs, representing up to 200 titles. Consumers simply use a touch screen to select their favorite movies, swipe a valid credit or debit card and go. The rental is usually $1, depending on the location.